ASSOCIATES
FREEMAN
CLIVE
penguins and orange.png

How true in business. Blink and 12 months has gone by - you concentrate on developing new clients and don't realise how many have dropped off the sales ledger simply because you haven't kept in touch.

If you have retail clients, people move house on average every eight years: Some simple maths suggests that 25% of your database will be out of date in just two years.

That's where clever software comes in to its own - we can cleanse your list and even find out where customers have moved to - giving you an up to date list to work with.

One hotel client used our services to cleanse a 20,000 database. We brought that down to 15,000 live prospects and mailed them all with just 92 returns.

- oh, and our software meant that his postage costs came down to just 20p each.

The exercise provided a nine fold ROI.

Return to Case Studies

Data Audit

A sage once said "Time flies like an arrow, fruit flies like a banana"